Livin’ on the Fringe.

X Agency worked with Fringe Color Studio on a new brand identity. Pairing sustainable, eco-friendly hair products with funky, fresh colors and cuts, these ladies are on the cutting edge of Greenville’s hair scene. Ashley wanted to go for “unexpected” and include aspects of hand-drawn elements throughout her branding. We also wanted to bring in pops of color that Ashley loved–like purples and greens–to showcase creativity and sustainability together all in one.