Lobsta is a Dish Best Served Cold.

KO Restaurant Group made its impact in Greenville’s downtown at GatherGVL in late 2019/early 2020. During the pandemic, X Agency was tasked with branding their new concept, which we aptly named The Lob Father. Serving up famous Maine lobster rolls and other lobster-focused dishes, it quickly became a favorite at GatherGVL. We named and branded the restaurant to blend well with their other concepts: HenDough Chicken & Donuts, KO Burgers, and Mercado Cantina. I worked as lead designer/art director on the logo development/brand identity and messaging for The Lob Father and KO Restaurant Group website.