BLUE RIDGE MOUNTAIN CLUB
a place to gather
Blue Ridge Mountain Club is a luxury mountain community located in the High Country of North Carolina. We worked with the BRMC Sales and Marketing teams to spread awareness through revamped branding, a new website, increased social media presence, media buys and periodic advertorials in luxury living publications throughout the region. We increased their presence across the board and witnessed exponential boom during the COVID pandemic, which allowed the community to bring in more amenities for their residents.
BRMC Life Guide
A brand refresh gave us a chance to extend the lifestyle of this beautifully curated community to interested buyers through the BRMC Life Guide. This guide shows how people actually LIVE at Blue Ridge Mountain Club.
As a very active, outdoor-first community, we encouraged owners to explore the 60+ miles of trails and family-friendly activities within the gates of the community, enjoy a relaxing day at the on-site spa, or dine with friends and family at one of the community restaurants and bars. We were able to paint a picture of more than just building or buying a home, we designed a story of building community instead.
Contributions:
Photo & video shoot art direction & planning
Brand refresh
Website refresh
Sales enablement tools
Email marketing
Photo & Video Art Direction
