Brand identity • Creative Strategy
boulder bungalow
This brand identity was created for a cozy, upscale mountain chalet in Banner Elk, NC. This treehouse (literally a tree is growing in the middle) has great character, and the owners wanted it to have a personality to compete with other branded experiences on AirBnB. Our goal was to position Boulder Bungalow as a leader in unique and memorable accommodations, so we’ve delved into the market, competitive landscape, and trends to set a solid, strategic creative direction upfront.
process + strategy
Moodboards led to strategic research and insights as to what our target audiences looked for in an upscale mountain stay. We learned not to overlook the sell of the experience just because your home is listed on AirBnb or Vrbo.
So, yes–the atmosphere and brand were actually noticed when the home hits a certain price point. It shows owners are invested in the property as a destination and not just as a bed to sleep in.
Here are some of our moodboards and insights.