Lenovo + Windows 11

operation 11th Hour

Operation 11th Hour was a Lenovo sales incentive campaign designed to encourage upgrades to Windows 11. We worked with Lenovo Partner Sales on this gamified incentive program to encourage sales teams to push upgrades to Windows 11 OS before the end of support for Windows 10, and help customers avoid security issues, get support, and gain access to innovative AI features.

In order to motivate the LPS team to participate, we created a campaign that pushed beyond the usual Lenovo branding and offered exclusive prize packages. I worked with other art directors to help develop AI-generated characters, prize graphics, and I designed the email campaign and packaging experience.