Lenovo + Windows 11

operation 11th Hour

As we progress into the age of AI, Lenovo and Microsoft are at the forefront of innovation. With that comes the bringing awareness to keeping your devices up to date with the newest operating system to avoid security issues and get access to support and the best AI features. We worked with Lenovo Partner Sales on a gamified incentive program that encouraged their sales teams to push upgrades to Windows 11 OS before the end of support for Windows 10. In order to motivate the LPS team to participate, we created a campaign that pushed beyond the usual Lenovo branding and offered exclusive prize packages.